Just watched a Brita commercial. The tagline goes something like this.
"Water for your tap and toilet come from the same source. Brita - for water than is 98% pure".
I see so many things wrong with this reasoning, I don't know where to start. Are people really that stupid or paranoid (or both)? Isn't it obvious that all water ultimately comes from the same source? When I see a tagline like this, my initial reaction is - "omg, we're wasting drinkable fresh water in toilets." Not - "I'm drinking toilet water."
Am I weird, or is that commercial just a blatant example of fear-mongering?
Subscribe to:
Post Comments (Atom)
10 comments:
they just want to make money. I heard Brita is a waste of money. The drinking water in U.S. anyway, is regulated to be safe by law. If you don't like the tap, there's always bottled water. But a filter...I don't see how it can filter out toilet water.
The only reason not to drink tap water in the US is lead pipes. Older DC homes have them and the city asked redidents not to drink tap water. In that situation I wouldn't trust a tiny Brita cartridge to filter out the lead. I'd buy bottles. That's what my friends in DC do - have those giant bottles delivered. It's as cheap as using Brita.
I have a friend - who lives in your state - who double filters all drinking water. He's paranoid about all the toxic chemicals in NJ.
Most people I new (myself included) who used a Brita filter, was for improving taste, not so much for filtering impurities. And I personally could not be bothered with the giant bottles. Now that I'm living in India though...
Oh my, I just realized ... the air I am breathing may be the same air that touched someone's genitals! I need to stop breathing until I get an air purifier. It is so ridiculously easy to mess with people sense of cleanliness and purity. I think modern North Americans are a bit too obsessed with "purity" lately with the hand sanitizer, disinfecting clothes, etc. Of course, I've fallen for it and bought the stuff. It's just another way to seek a sense of control over one's life.
Is Brita like the US version of Aquaguard in India? In Adelaide, for example, tap water comes from the Murray and locals have (jokingly, I hope!) informed me that it's the 'sewer' of Australia. So almost everyone here seems to have a Puratap system (Aussie Aquaguard).
andy: yeah - the Potomac does begin in West Virginia mining country. All that toxic goodness!
saras-p: isn't that ironic?
manu: yeah - sort of. Except the bigger problem here is toxic chemicals, not germs. Brita's a little charcoal cartridge filter you attach to the water faucet. Takes out a lot of the chemical gunk.
WHAT'S THAT? I ***gasp*** shower in the same water I drink? I wash my dishes in the same water???? ACK!!!!!!!
Back to reality land - that is one dumb commercial. The thing that makes toilet dirty is that we CRAP in it. That's where the dirty comes from - not the water. All the water is potable - the water in the sink, the water in the toilet, the water in the shower.
Let's start a new trend were we get a new toilet, bleach it clean, and fill it with water and use it as a punch bowl. If it's never been crapped in, it's just as clean. Hell, we'll be on the cover of Style and fashionable entertainment magazines in no time.
SaraS-P: so funny, so damn funny.
autogato: sounds like a cool-idea - toilet-bowl punch. But you know what? I bet you some crazy bored billionaires must've beaten us to it.
What would make it even more fun would be to mount some sort of cool fountain in the toilet tank.
HOLY FUCK. I've got it. CHOCOLATE FOUNTAIN TOILET BOWL PUNCH.
It's so loaded with innuendo it's perfect.
ameet - "omg, we're wasting drinkable fresh water in toilets." comes to a person who has experienced water shortages and knows value of water... while "I'm drinking toilet water!" comes naturally to people who have never experienced water shortage and suffer from random/widespread paranoia.
Brita is not "fear-mongering", just addressing a market segment that suffers from the said fear ;-)
Post a Comment